Most people inherit their values from their state or their religion. We accept them as “laws” — like the right to live — without realizing they are values that guide how we treat one another.

But here’s the problem: when asked to name their own values, many default to vague answers like “family” or “faith.” And yet, our everyday choices don’t always reflect them. The result? Values become words on paper instead of forces that shape behavior.

Your business doesn’t have to fall into that trap. By defining and operationalising your values, you can build a culture where trust runs deep, people pull together, and teams become unstoppable. This course will show you how to turn values into action — and action into lasting success.