It’s human nature to want to belong to something bigger than ourselves. We see it when fans rally behind a sports team, when people unite in faith, or when strangers lock arms at a political rally. They wear the colors, sing the songs, and share in the joy of something greater together.

What if your business could inspire that same devotion?

Herb Kelleher, founder of Southwest Airlines, proved it’s possible. His vision was bold: to create the world’s most loved, efficient, and profitable airline. He put employees first, treated them like customers, celebrated their contributions — and the result was legendary. A culture so alive it delivered exceptional service and sustained success.

Your business can do the same. This course will show you how to define your infinite impact — so people don’t just work for you, they believe in what you’re building.